Weight Watchers is fighting mad at diet rival Jenny Craig. They claim that JC’s TV commercial showing actress Valerie Bertinelli stripping off her lab coat to reveal a svelte body—and claiming that the JC program produces twice the weight loss that WW does—are “patently deceptive,” to quote WW’s David Kirchoff.
WW claims JC compared a current study of JC results with a 10-year-old study of WW results. They may have a valid case, as a judge has granted a temporary restraining order barring further airing of the ad until the false advertising lawsuit is settled.
What are the differences between the two programs? Jenny Craig relies on sales of prepackaged meals; Weight Watchers teaches lifestyle change, promotes group support and uses a point system to quantify food intake.
Regardless of the ad’s contents, do you have experience that favors one program or the other? Share your thoughts!